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YOUR REAL NATURE
DESIGNING SUSTAINABLE COSMETICS EXPERIENCES
WHY SUSTAINA?
Sustainability in beauty means taking into
account the complete production process, from
designing a beauty ritual, to sourcing, to
packaging solutions and production and
recycling. We are coming from more than 30 years of experience into the Cosmetic Business with a target highly sensitive towards our Planet and we aim to reach an ultimate low environmental impact
production with:
• Less or No plastic
• Less waste
• Less shipping pollution
• Natural ingredients
And we study new solutions to:
• Stop shipping water inside cosmetic products
around the world
• Have a low water & energy consumption
during production process
• Design light weight primary packaging to
reduce shipping pollution
• Prefer concentrated product formulations to
reduce product consumption and consequently
gross product weight
• Sustainable secondary packaging solutions
![JPEG_20221008_110634_4160061707723548764[20786].jpg](https://static.wixstatic.com/media/e0a517_141db4b2eed74cb39ce457fc9f5c58d3~mv2.jpg/v1/fill/w_328,h_327,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/e0a517_141db4b2eed74cb39ce457fc9f5c58d3~mv2.jpg)
SOCIAL RESPONSIBILITY
Designing sustainable Cosmetic Experiences
ZERO WATER
COSMETICS
=
ZERO PLASTIC
SOLUTIONS
Waterless products have a better
stability and need less preservative
strategies since in waterless
formulations bacteria and molds find a
very difficult environment for growth.
Usually they also have a longer shelf life
resulting in less waste.
Anhydrous products are formulations
that can include a higher percentage of
active principles than traditional
cosmetic formulations (in the inci list
“aqua” is usually the first ingredient
meaning it can count up to 90% in a gel
formulation, 70% in a cream
formulation and 70% in a shampoo of
the total of ingredients).
Not basing our formulations on water
enables us to develop surprising paper
packaging creating sustainable retail
Zero Plastic Zones.
FOCUS ON NATURAL
INGREDIENTS:
OUR NO GO LIST
What does 99%natural reallymean?
Focus on natural ingredients: our NO GO list is made by more than 22 elements banned like sodium benzoate, pentylene glycol, nickel, silicone occlusive agents and many others of common use on the market.
Moreover we LOVE colours….That’s why we don’tADD colours!“We believe that color in nature has its precise meaning, and this is why we never use synthetic dyes.”Not using synthetic dyes in the production process makes it important to follow the production steps manually with great care.
WATER FOOTPRINT AND CARBON FOOTPRINT
Water footprint (WF), a concept developed by researcher Hoekstra, is an important indicator in the
footprint family together with the carbon and the ecological footprint indicators.
We take into consideration the whole product life cycle from sourcing to usage and disposal and consider the green water, the blue water and the grey water footprints. lue water footprint of anhydrous products is much lower than a traditional.
formulation thanks to the low
consumption of water in the production stages, while grey water is lower thanks to the lower quantity of
product that is assimilated by the environment.